is a dynamic Kenyan entrepreneur with over 18 years’ experience in sales, marketing, and business development across ICT, FMCG, and agro-processing sectors. As Country Manager, she brings deep industry insight, a strong commercial acumen, and a proven record in building strategic partnerships. Judy is the Founder and Managing Director of Massatech Kenya Limited, where she has successfully led product innovation and national distribution of the health beverage, Hibisco Drink. With a background in IT and certified sales expertise, she is well-versed in driving growth, scaling operations, and positioning local brands for sustained success in competitive markets.